v2: “ The Mash-up Generation”

A place where old meets new, to become something totally unexpected. Where phones become cameras; that become gateways to the world.

Where WMDs become WTFs. Where anything could happen and most definitely did.

CNN 2000’s : BRAND CAMPAIGN

The new millennium ushered in a decade of rewritten rules, erased borders and blurred lines. On our televisions, good and

evil mingled on shows like Breaking Bad and The Sopranos while reality TV blurred the line between fact and fiction.

Separating right from wrong in the war on terror became morally murky. Our iPods shuffled songs and styles until genres

were indistinguishable while musical mash-ups—Jay-Z meets The Beatles anyone?— mixed old and new with gleeful abandon.

v1: “TV POP CULTURE TAKE OVER”

Client : LOYALKASPAR

Director : Anna Minkkinen

Art Director : Pete Jeffs

Producer : Tim Cella

Designer: Greg Herman