MARVEL STUDIOS : Guardians of the Galaxy 3 VFX
FULL CASE STUDY HERE.
Our team at Perception collaborated with Marvel Studios to design several key features of Guardians of the Galaxy Vol. 3. This emotional film is a powerful conclusion to the Guardians of the Galaxy trilogy, and we were tasked with fleshing out strange and new worlds through storytelling, world-building and alien technology.
PERCEPTION'S SECURITY UI OVERLAYS ADN VEINS ARE THE EYES OF THE OPERATION.
ORGOCORP : WORLD-BUILDING
All of our contributions to Guardians of the Galaxy Vol. 3 were based in narrative elements. Each aspect aided in providing a deeper story to the new settings that the audience is introduced to without needing to pause for further explanation. Our work was often woven into the set or the scene around the action to help build the worlds of OrgoCorp and the High Evolutionary’s ship, providing depth and dimension to settings that plays a critical role in the film.
ORGOCORP PROPAGANDA
To tease the influence and power of the High Evolutionary, our team was asked to create elements that would emphasize and define a chilling propaganda sequence that plays to the citizens of OrgoCorp. We were tasked with designing the branding of this organic-based society and discovering. how it could fit into the world of OrgoCorp.
Similar to the security UI, our designs for the propaganda sequence were based in flesh and meat aesthetics. As the sequence progresses between clips, we developed a muscle-based transition, where the footage is contained with tissue and bone. We utilized a pink, orange and red color palette to align the branding of this piece with the organic textures of OrgoCorp. Not only did this fit the general aesthetic, but it created a familiar, comfortable look that would draw in the OrgoCorp community and help them relate to the messages on screen.
CHILDREN'S HOLOGRAM GAME
As a way of demonstrating the new skills and experiments that the High Evolutionary has successfully generated in the children of the new society he is creating, Marvel Studios developed the idea to show a children’s game in action. This game would showcase the memorization and intelligence of these children. Two children are playing a game with their minds while wearing headpieces and smacking a central board between them. Marvel Studios gave our team creative freedom to conceptualize how this game could be played, what the visuals were and how it could successfully convey the story of these children.
COUNTER EARTH BILLBOARD
Another unique element that we contributed to Guardians of the Galaxy Vol. 3 was the Counter Earth snacks billboard. Marvel Studios knew they wanted a billboard to be included in Counter Earth, and we conceptualized what this billboard would be. The team wanted the billboard to be otherworldly, but something recognizable to the audience. After discussing what this billboard could be, we decided on an advert for a Counter Earth cookie.
This interesting world-building assignment helped add a backstory and elements of realism and grounding to this world. Counter Earth isn’t just a planet of humanized animals, but rather, an entire fully functioning world with jobs, advertisements and culture. The final design is based in old Nabisco advertisements with a 1950’s drive-in billboard aesthetic. While the billboard is in an alien language, we did ensure that it translated to something funny about these cookies. The name of the cookie is “Juicy Crumbs”, the company is “Tender” and “mmm, yummy” is the tag line!
